BOC: Survey and Results

o Working Your Way through the Stages of Research
o Exploratory, Descriptive, and Causal Research
o Longitudinal Research and Cross-Sectional
This Atrena survey is taken on social networking. They definitely are trying to understand the importance of social networking for vendors. The background problem here is “vendor direct blogging, tweeting, and forums are all sunshine and no rain which limits the credibility.” “To avoid –or at least minimize- the “iceberg” problem we note earlier you should step back and gain perspective.” They think for vendors, social media is no longer an experiment or a moonlight function, and that social media is an integral part of corporate communications.
This survey, I believe, is based off of exploratory research. “Exploratory research, which includes qualitative research, in-depth interviews, and observations. Exploratory research can clarify the research environment and thus help improve the design of descriptive studies.” This survey is a qualitative survey, collecting information on all categories that apply to the person taking the survey.
This social networking survey connects
http://blog.dac.com/post/2011/02/28/Social-Networking-Survey-results.aspx