EOC: Network, How marketing research shaped the network

In the movie Diane’s key elements are knowing what kind of information is needed by whom and when. She is able to follow information needs, information sources and the information cost that changed over time. Diane information consisted of the following components: Internal, External, Position, Decision, and Position. Diane reviewed the structure, trends, opportunities, threats, and competitors. The decisions information came from mathematical models which carried out various analyses such as regression, correlation, factor, and cluster analyses.