Forced Choice

3. Lana Cunningham: Discussed why the market research was collected and conducted. The essential data was explained.

4. Elizabeth Manning: The graphs were easy to read and displayed her findings. She itemized her data and discussed her reasons for conducting her research.

5. Coral Mcgarvey: Had great pictures and explained why she was conducting the research.

2. Roland Moore: Roland could have used more pictures but he discussed why the research was being conducted and explained his data in the graphs.

1.Ashley Tomlin: Ashley used the best graphics, you could clearly read her statement and understand the assignment from her research.

6.Cristin Wacaser: mine didn’t have any good information. I didn’t display the graphs or any of the research conducted.

Crush Coolers

EOC: Using Market Research To Make Money

Market research allows the marketing or sales program to focus on the division of prospects that are "most likely" to purchase your offer. If done properly, this will help to insure the highest return for marketing/sales expenditures. Marketing establishes what the need is and who is most likely to experience that need. Marketing research can identify many problems and collect data to increase problems. Prospects might be businesses that are downsizing (right sizing), businesses that have products in the mature stage of their life cycle or individuals with credit rating problems. Prospects might be businesses that have traditionally low profit margins, businesses that have traditionally high inventory costs or individuals that live in expensive urban areas. Prospects might be businesses that have traditionally low profit margins, businesses that have recently experienced depressed earnings or individuals with large families. Prospects might be businesses with complex, multi-discipline manufacturing processes. Prospects might be service businesses in highly competitive markets, product businesses requiring considerable post-sale support or individuals in remote or rural areas. Prospects might be businesses where potential employees are in short supply. Prospects might be new entrants to a competitive market. Prospects might be businesses or individuals looking for books on business planning, or seminars on Total Quality Management. Prospects might be businesses concerned with environmental protection, employee security, etc. or individuals who believe in say 'no' to drugs, anti-crime, etc. Prospects might be businesses or individuals interested in safety, security, economy, comfort, speed, quality, durability, etc. All of these segmenting factors are ways market research makes money for prospecting businesses.

EOC: Network, How marketing research shaped the network

In the movie Diane’s key elements are knowing what kind of information is needed by whom and when. She is able to follow information needs, information sources and the information cost that changed over time. Diane information consisted of the following components: Internal, External, Position, Decision, and Position. Diane reviewed the structure, trends, opportunities, threats, and competitors. The decisions information came from mathematical models which carried out various analyses such as regression, correlation, factor, and cluster analyses.

EOC: 8 Steps

1. Decide whether to use a probability or nonprobability sampling method. This survey will be a nonprobability survey, convenience sampling. I chose this method to keep the survey cost effective.
2. Define the target population. Women 21- 40
3. Select a sample frame. Selecting a sample frame is only relevant for probability samples.
4. Identify the sample unit. Single or married women ages 21-40 out in the mall or grocery store setting.
5. Plan the procedure for selecting sample units. Select names from sample.
6. Draw the sample. I’ll be asking women around different casino pools.
7. Conduct the field work.

EOC: Survey Questions

Crush Coolers embodies the small party lifestyle. Simply chill and serve, a pool party must have. Crush Coolers aims to be an expression of individuality and coolness. Not everyone loves a heavy sweet drink. Crush Coolers incorporates flavor without the fuss of multiple ingredients. We’re looking to improve and embrace new dimensions, features, design and affordability. We want to hear what our consumers are looking for when drinking our product. Crush Coolers values its customers. Our goal is to produce a 100 percent consumer satisfying product.

**Without a reliable forecast of total sales for this type of product, it’s impossible to know how consumers will respond to price changes, from which stores they’re likely to buy the product, or to which types of advertising they’ll respond favorably. This survey is an important part of determining our customers’ perceptions of our brand, retail availability, customer service, and the like. This survey will help compare or mix of products and prices to our competitors. The better we understand which factors influence sales, the accurate our predictions of future sales. By conducting this survey, we’ll be able to maximize long-run profits, understand promotional problem solving research, and distribution research.


Have seen any advertising commercials for this product.
Y/ N

Do you drink flavored wine coolers?
Y/N

3. How often do you drink flavored wine coolers?
A. Daily
B .Weekly
C. Monthly
Yearly

4. How many drinks do you usually consume at a party?
A. 0-1
B. 1-3
C. 3 or more

5. How important is content in your flavored wine cooler choice?
A. Not Important
B. Somewhat important
C. Neutral
D. Important
E. Very important

How important is smoothness in your flavored wine cooler choice?
A. Not important
B. Somewhat important
C. Neutral
D. Important
E. Very important

How important is price in your flavored wine cooler choice?
A. Not important
B. somewhat important
C. neutral
D. important
E. very important

Does the color and shape of bottle influence your flavored wine cooler selection?
Y/n
If so, why?

9. How important is bottle aesthetics (ie. Beauty, color and shape)?
A. Not important
B. somewhat important
C. neutral
D. important
E. very important

10. Where are you more likely to drink flavored vodka?
A. Home
B. Restaurant
C. Bar
D. Party
Other (please specify)

11. How do you drink your flavored wine coolers?
A. Straight
B. On the rocks
C. Mixed

12. What is your favorite flavored wine cooler flavor?

13. If you could design your own wine cooler flavor, what would it be?

14. What is your gender? Male/Female

15. In what year were you born?

EOC: Tax Cuts

Nevadans want to extend their tax cuts but did they accomplish what they were supposed to accomplish? Did the tax cuts help the economy? Tax increases are the last thing Nevada businesses need but is it also the best for the people. Tax increases are the last thing struggling businesses and struggling individuals need. “As Congress winds up for a big debate this fall over taxes, Nevadans in a new poll are sending a strong message: Don't take away my tax cuts.
By a wide margin, Nevada residents say they want lawmakers to continue reduced income tax rates for individuals and other tax cuts enacted in 2001 and 2003. They will expire at year's end unless they are extended.
Asked whether they wanted the tax cuts to expire or to continue, 61 percent said "continue" and 29 percent said "expire," in the poll taken this week by Mason-Dixon Polling & Research for the Las Vegas Review-Journal and 8NewsNow.
Generally, people responded to the question with an eye on their wallets, which in Nevada these days are tending to be somewhat thin, said Brad Coker, managing director of the polling firm.”
It seems the questions are being presented are questions that the average person wouldn’t understand without research. The survey was made to confuse the people and make them make a simple quick choice on where their tax money is going. The questions should be precise and to the point so people understand what they are voting for.