EOC: Survey Questions

Crush Coolers embodies the small party lifestyle. Simply chill and serve, a pool party must have. Crush Coolers aims to be an expression of individuality and coolness. Not everyone loves a heavy sweet drink. Crush Coolers incorporates flavor without the fuss of multiple ingredients. We’re looking to improve and embrace new dimensions, features, design and affordability. We want to hear what our consumers are looking for when drinking our product. Crush Coolers values its customers. Our goal is to produce a 100 percent consumer satisfying product.

**Without a reliable forecast of total sales for this type of product, it’s impossible to know how consumers will respond to price changes, from which stores they’re likely to buy the product, or to which types of advertising they’ll respond favorably. This survey is an important part of determining our customers’ perceptions of our brand, retail availability, customer service, and the like. This survey will help compare or mix of products and prices to our competitors. The better we understand which factors influence sales, the accurate our predictions of future sales. By conducting this survey, we’ll be able to maximize long-run profits, understand promotional problem solving research, and distribution research.


Have seen any advertising commercials for this product.
Y/ N

Do you drink flavored wine coolers?
Y/N

3. How often do you drink flavored wine coolers?
A. Daily
B .Weekly
C. Monthly
Yearly

4. How many drinks do you usually consume at a party?
A. 0-1
B. 1-3
C. 3 or more

5. How important is content in your flavored wine cooler choice?
A. Not Important
B. Somewhat important
C. Neutral
D. Important
E. Very important

How important is smoothness in your flavored wine cooler choice?
A. Not important
B. Somewhat important
C. Neutral
D. Important
E. Very important

How important is price in your flavored wine cooler choice?
A. Not important
B. somewhat important
C. neutral
D. important
E. very important

Does the color and shape of bottle influence your flavored wine cooler selection?
Y/n
If so, why?

9. How important is bottle aesthetics (ie. Beauty, color and shape)?
A. Not important
B. somewhat important
C. neutral
D. important
E. very important

10. Where are you more likely to drink flavored vodka?
A. Home
B. Restaurant
C. Bar
D. Party
Other (please specify)

11. How do you drink your flavored wine coolers?
A. Straight
B. On the rocks
C. Mixed

12. What is your favorite flavored wine cooler flavor?

13. If you could design your own wine cooler flavor, what would it be?

14. What is your gender? Male/Female

15. In what year were you born?