Wednesday, May 4, 2011

Eoc: Privacy? Is ther esuch a thing as online privacy these days?


For many companies, collecting sensitive consumer information is an essential part of doing business but the companies collecting the data aren’t properly securing or disposing the data. Some of these companies consist of behavioral advertising, children’s online privacy, credit reports, data security, Gramm-Leach-Bliley Act, health privacy, and red flag rules. This issue of our personal privacy being leaked across the internet to online firms becoming more controversial. Everyday we hear of numerous consumers’ personal information being mishandled and misused, including the vulnerable population of children. “We have reached a troubling point in the state of business when companies that conduct business online are so eager to make a buck, they resort to targeting our children." It seems that Sen. Jay Rockefeller, D-W.VA., will be introducing an online-privacy bill to let people block firms’ unnecessary collection of data. “Consumers have a right to know when and how their personal and sensitive information is being used online—and most importantly to be able to say ‘no thanks’ when companies seek to gather that information without their approval,” Rockefeller said in a statement. Hopefully, the bill will can bring together a “universal legal obligation” for companies to let consumers prevent tracking. It will also require, “companies to destroy information when it is no longer needed; and give the Federal Trade Commission the authority to enforce the privacy rules.” Consumers deserve the protection they are demanding from the companies.

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