Forced Choice

3. Lana Cunningham: Discussed why the market research was collected and conducted. The essential data was explained.

4. Elizabeth Manning: The graphs were easy to read and displayed her findings. She itemized her data and discussed her reasons for conducting her research.

5. Coral Mcgarvey: Had great pictures and explained why she was conducting the research.

2. Roland Moore: Roland could have used more pictures but he discussed why the research was being conducted and explained his data in the graphs.

1.Ashley Tomlin: Ashley used the best graphics, you could clearly read her statement and understand the assignment from her research.

6.Cristin Wacaser: mine didn’t have any good information. I didn’t display the graphs or any of the research conducted.

Crush Coolers

EOC: Using Market Research To Make Money

Market research allows the marketing or sales program to focus on the division of prospects that are "most likely" to purchase your offer. If done properly, this will help to insure the highest return for marketing/sales expenditures. Marketing establishes what the need is and who is most likely to experience that need. Marketing research can identify many problems and collect data to increase problems. Prospects might be businesses that are downsizing (right sizing), businesses that have products in the mature stage of their life cycle or individuals with credit rating problems. Prospects might be businesses that have traditionally low profit margins, businesses that have traditionally high inventory costs or individuals that live in expensive urban areas. Prospects might be businesses that have traditionally low profit margins, businesses that have recently experienced depressed earnings or individuals with large families. Prospects might be businesses with complex, multi-discipline manufacturing processes. Prospects might be service businesses in highly competitive markets, product businesses requiring considerable post-sale support or individuals in remote or rural areas. Prospects might be businesses where potential employees are in short supply. Prospects might be new entrants to a competitive market. Prospects might be businesses or individuals looking for books on business planning, or seminars on Total Quality Management. Prospects might be businesses concerned with environmental protection, employee security, etc. or individuals who believe in say 'no' to drugs, anti-crime, etc. Prospects might be businesses or individuals interested in safety, security, economy, comfort, speed, quality, durability, etc. All of these segmenting factors are ways market research makes money for prospecting businesses.

EOC: Network, How marketing research shaped the network

In the movie Diane’s key elements are knowing what kind of information is needed by whom and when. She is able to follow information needs, information sources and the information cost that changed over time. Diane information consisted of the following components: Internal, External, Position, Decision, and Position. Diane reviewed the structure, trends, opportunities, threats, and competitors. The decisions information came from mathematical models which carried out various analyses such as regression, correlation, factor, and cluster analyses.

EOC: 8 Steps

1. Decide whether to use a probability or nonprobability sampling method. This survey will be a nonprobability survey, convenience sampling. I chose this method to keep the survey cost effective.
2. Define the target population. Women 21- 40
3. Select a sample frame. Selecting a sample frame is only relevant for probability samples.
4. Identify the sample unit. Single or married women ages 21-40 out in the mall or grocery store setting.
5. Plan the procedure for selecting sample units. Select names from sample.
6. Draw the sample. I’ll be asking women around different casino pools.
7. Conduct the field work.

EOC: Survey Questions

Crush Coolers embodies the small party lifestyle. Simply chill and serve, a pool party must have. Crush Coolers aims to be an expression of individuality and coolness. Not everyone loves a heavy sweet drink. Crush Coolers incorporates flavor without the fuss of multiple ingredients. We’re looking to improve and embrace new dimensions, features, design and affordability. We want to hear what our consumers are looking for when drinking our product. Crush Coolers values its customers. Our goal is to produce a 100 percent consumer satisfying product.

**Without a reliable forecast of total sales for this type of product, it’s impossible to know how consumers will respond to price changes, from which stores they’re likely to buy the product, or to which types of advertising they’ll respond favorably. This survey is an important part of determining our customers’ perceptions of our brand, retail availability, customer service, and the like. This survey will help compare or mix of products and prices to our competitors. The better we understand which factors influence sales, the accurate our predictions of future sales. By conducting this survey, we’ll be able to maximize long-run profits, understand promotional problem solving research, and distribution research.


Have seen any advertising commercials for this product.
Y/ N

Do you drink flavored wine coolers?
Y/N

3. How often do you drink flavored wine coolers?
A. Daily
B .Weekly
C. Monthly
Yearly

4. How many drinks do you usually consume at a party?
A. 0-1
B. 1-3
C. 3 or more

5. How important is content in your flavored wine cooler choice?
A. Not Important
B. Somewhat important
C. Neutral
D. Important
E. Very important

How important is smoothness in your flavored wine cooler choice?
A. Not important
B. Somewhat important
C. Neutral
D. Important
E. Very important

How important is price in your flavored wine cooler choice?
A. Not important
B. somewhat important
C. neutral
D. important
E. very important

Does the color and shape of bottle influence your flavored wine cooler selection?
Y/n
If so, why?

9. How important is bottle aesthetics (ie. Beauty, color and shape)?
A. Not important
B. somewhat important
C. neutral
D. important
E. very important

10. Where are you more likely to drink flavored vodka?
A. Home
B. Restaurant
C. Bar
D. Party
Other (please specify)

11. How do you drink your flavored wine coolers?
A. Straight
B. On the rocks
C. Mixed

12. What is your favorite flavored wine cooler flavor?

13. If you could design your own wine cooler flavor, what would it be?

14. What is your gender? Male/Female

15. In what year were you born?

EOC: Tax Cuts

Nevadans want to extend their tax cuts but did they accomplish what they were supposed to accomplish? Did the tax cuts help the economy? Tax increases are the last thing Nevada businesses need but is it also the best for the people. Tax increases are the last thing struggling businesses and struggling individuals need. “As Congress winds up for a big debate this fall over taxes, Nevadans in a new poll are sending a strong message: Don't take away my tax cuts.
By a wide margin, Nevada residents say they want lawmakers to continue reduced income tax rates for individuals and other tax cuts enacted in 2001 and 2003. They will expire at year's end unless they are extended.
Asked whether they wanted the tax cuts to expire or to continue, 61 percent said "continue" and 29 percent said "expire," in the poll taken this week by Mason-Dixon Polling & Research for the Las Vegas Review-Journal and 8NewsNow.
Generally, people responded to the question with an eye on their wallets, which in Nevada these days are tending to be somewhat thin, said Brad Coker, managing director of the polling firm.”
It seems the questions are being presented are questions that the average person wouldn’t understand without research. The survey was made to confuse the people and make them make a simple quick choice on where their tax money is going. The questions should be precise and to the point so people understand what they are voting for.

BOC: Fixing CSN with market research

The College Of Sothern Nevada could use a market research survey to help figure out the issue on why graduation rates are so low. Hiring some of the students from the college or university would be a great way to get the help without spending a lot of money as well as encourage the students to take the survey. Plus, the student pool is continuous, so this avenue is constantly available. The school could put together a group of their marketing students who have completed or are completing a marketing research course and the student could put together a survey to find out the students concerns. “Like many CSN students, Creedon took a while to figure things out. The community college serves all kinds, so there is no such thing as a typical CSN student. But it would not be an overgeneralization to say CSN's students are generally older, poorer, less white and less likely to be from college-educated families than those attending most other higher education institutions.” The school needs to be aware that the problem exists. The problem could lie within the school itself. “Fifty-six percent of CSN's students are first-generation college students, and only 44 percent of the college's 41,000 students are white.” Many of these students do not have the knowledge or guidance structure needed to succeed in a college atmosphere.
Tax cuts to the public education have also taken a toll on the public education system. The student should be able to vote and research where the best place the tax cuts should be placed. “Cuts have been going on since 2007, when the recession really kicked in. State tax money dwindled, and higher education is an easy target. Not only does it take up about 15 percent of all state general fund spending, it's the rare government entity that can raise its own money through tuition and fees.”
Students go to CSN because they want to learn something, get a better education, and end up with a better job. They need to survey the students and the community to see what programs would be most beneficial to the students and the employers.


http://www.lvrj.com/news/csn-tests-its-limits-121621738.html

New Product: Crush Coolers

Crush Coolers is based on the concept, “For fun flirty women, do you have a secret Krush?”
Flirty and fun should not hard to come by. Most women love having fun, shopping for fun and flirty fashion, luxury, make – up, and all things pretty and that make us flirty. For me I’ve always enjoyed being and easy laid back yet flirty and fun.

Crush Coolers is a product that all women would love no matter what their “type” or “style” was my goal, even if they don’t enjoy an occasional cocktail.

Every woman should be able to have sense of flirty and fun in their lives.
Whether women just love the bottles, or maybe the t-shirts and accessories, or even the ads. Krush Koolers is designed to make every women feel flirty and fun.

Crush Coolers is based on all the many things that make my friends and I different yet the same. Fun, Flirty, Sexy, Las Vegas, Rock star, whatever your interest might be we all have one thing in common, Fun! I believe every woman is Fun and Flirty!

*For the relaxed, no fuss, flirty and fun.
*An on the go light beverage
-carbonated with orange, lemon, and strawberry extracts
-no harsh after taste
-drink chilled straight out of the bottle, over ice (can also be mixed)
*packaged in a small glass bottles of 4, or larger bottle of 1
*large bottle sold separately or in casing convenient for parties
*Price Point: $8.99 case/$15.99/large bottle
*Selling, fun, flirty, connivance, and party.
*Sold at specialty Liquor stores (Lee’s Liquor)
also, Walmart, Larger Brand Super Markets
*Our appeal is to the fun of our beverage flirtiness of our bottles. To create the party and have fun.
*Promotion: Sample tasting at the liquor stores, Krush Koolers theme event at night clubs, Three streamed commercials, T-shirts, vintage themed postcards to put in bags at specialty boutiques, as well as a party events at a couple specific boutique locations on Las Vegas BLVD. in Las Vegas, with free decorative bottles to customers and taste testing, and an Ad in Las Vegas Review Journal as well Social Networking sites such as Facebook, Twitter, Flickr, and Myspace.

Crush Coolers sells FUN. FLIRTY. PARTY.
Fun design, clear, recyclable bottles, with assorted colored labels for every woman’s appeal. This beverage is a no-fuss way to socialize, relax and have fun. No more mixing drinks, Crush Coolers is light flavored and carbonated. Designed to drink straight with no harsh after taste.

Crush Coolers: “A light, flavored, fun, on-the-go, flirty, carbonated beverage.”
“For the Flirty and Fun woman.”
Experience cocktail hour with fun and no fuss.
Sold in a flirty fun bottle. Dink chilled or over ice.
“Partying never looked so fun.”

Eoc: Privacy? Is ther esuch a thing as online privacy these days?

For many companies, collecting sensitive consumer information is an essential part of doing business but the companies collecting the data aren’t properly securing or disposing the data. Some of these companies consist of behavioral advertising, children’s online privacy, credit reports, data security, Gramm-Leach-Bliley Act, health privacy, and red flag rules. This issue of our personal privacy being leaked across the internet to online firms becoming more controversial. Everyday we hear of numerous consumers’ personal information being mishandled and misused, including the vulnerable population of children. “We have reached a troubling point in the state of business when companies that conduct business online are so eager to make a buck, they resort to targeting our children." It seems that Sen. Jay Rockefeller, D-W.VA., will be introducing an online-privacy bill to let people block firms’ unnecessary collection of data. “Consumers have a right to know when and how their personal and sensitive information is being used online—and most importantly to be able to say ‘no thanks’ when companies seek to gather that information without their approval,” Rockefeller said in a statement. Hopefully, the bill will can bring together a “universal legal obligation” for companies to let consumers prevent tracking. It will also require, “companies to destroy information when it is no longer needed; and give the Federal Trade Commission the authority to enforce the privacy rules.” Consumers deserve the protection they are demanding from the companies.

EOC: Big

What marketing research methods were demonstrated in the film?
Longitudinal research – I noticed exploratory research being utilized in the movie Big. Exploratory research can clarify the research environment and help improve the design of descriptive studies. They used focus groups that were a group of kids that played with the toys and expressed their attitudes toward the products. These focus groups are in an interactive setting, coordinated by the company. Longitudinal research examines shifts over time.
Brainstorming was also another way research was being conducted in the movie. Once the boy gave his ideas they rest of the group was able to feed off of his crafty ideas. If they had a larger sample of people for the research, they would have come up with a better product.
Casual research was being conduct by the owner of the company on the weekends. He casually walked around the store and observed how the customers played with the different products. This approach relies on experiments to establish cause and affect relationships. Casual research seeks to control for external influences in an effort to asses a cause and effect relationship between two variables.
Many of the research approaches weren’t reliable or valid before the research. Reliability in a research context is the degree to which measures are free from random error and, therefore, yield consistent results. The company could have double checked all of the components of the study to make sure there were no data errors.

BOC: Beautiful Stranger

Beautiful stranger seems to be a styling web site that allows shoppers to check out the current street fashion from people in the city. The website displays photos of everyday people in the hippest cities. Beautiful Stranger, “ventures out on the street (and occasionally behind the scenes) in search of arbiters of taste -- women, men, kids and couples alike.” If you think you are a Beautiful Stranger then you can sign up for their group and find out. Anyone can submit a photo of themselves and tell them what you are wearing, using, enjoying, loving, doing for your environment, etc.
“Beautiful stranger.tv wants to know about everyones “favorite foods, books, movies, makeup, hangouts, shops, restaurants, skin care, furniture, artists, jewelry, lingerie, music, spas, airline, vacation spots, cars, legwear, wine, you name it.”
Beautiful Stranger has cultivated relationships with trendsetters who have their own businesses, offering them access and a unique opportunity to insider information, products and services. “It’s more about sharing than selling,” adds Wallach.
Insiders who frequent the Beautiful Stranger.tv website can sign up for FREE exclusive deals and invite their friends to join. Beautiful Stranger.tv will also offer exclusive products that are based on trends that they find on the street!”

BOC: Survey and Results

o Working Your Way through the Stages of Research
o Exploratory, Descriptive, and Causal Research
o Longitudinal Research and Cross-Sectional
This Atrena survey is taken on social networking. They definitely are trying to understand the importance of social networking for vendors. The background problem here is “vendor direct blogging, tweeting, and forums are all sunshine and no rain which limits the credibility.” “To avoid –or at least minimize- the “iceberg” problem we note earlier you should step back and gain perspective.” They think for vendors, social media is no longer an experiment or a moonlight function, and that social media is an integral part of corporate communications.
This survey, I believe, is based off of exploratory research. “Exploratory research, which includes qualitative research, in-depth interviews, and observations. Exploratory research can clarify the research environment and thus help improve the design of descriptive studies.” This survey is a qualitative survey, collecting information on all categories that apply to the person taking the survey.
This social networking survey connects
http://blog.dac.com/post/2011/02/28/Social-Networking-Survey-results.aspx

BOC: Online Quiz

What is a booty pop and what is it’s significance? The Booty pop is padded panties, made to turn a flat booty into big booty. It’s a pair of underwear with padding and it creates an illusion of a big curvy, rounded booty. The significance of the Booty pop is to avoid the gym and surgery, things that you should be doing to create a healthy and attractive body. I think it’s for lazy women who should be going to the gym but decide they can lift there booty with padding. It’s for women who want their booty big, for self-esteem purposes. When they ask “how do these jeans make my butt look?”
http://www.bootypop.com/Big_Business.html

Who spends more money online, men or women?
Online shopping seems to be popular for both men and women, almost three-fourths of women (72%) and more than two-thirds men (68%) have shopped online in the past 30 days. It seems women primarily lead the online shopping activity except for in certain categories.
http://blog.nielsen.com/nielsenwire/consumer/in-u-s-men-are-shopping-more-than-ever-while-women-are-watching-more-tv/

Who spends more time online, men or women?
Research says women spend more time online then men. In a study comScore has found women over the age of 18 (almost half of the internet population) spend more time online than men. 42.4% of women living in Asia Pacific have access to the Internet, whereas Europe, Latin America, and North America respectively has 47%, 50.4%, and 48.1% women net users.
http://www.itlist.com/research-says-women-spend-more-time-online-then-men/

What advantage do marketers have for women shopping online then men?
According to recent findings women would are the majority of visitors on so many different social networking sites. Marketers can target women in their leisure time.
http://she-conomy.com/2011/03/23/women-rule-the-internet-as-a-male-marketer-do-you-view-this-as-competition-or-opportunity/

EOC: What i'm expecting from this class.

Principals of Marketing should be a great course for me to be able to gain every aspect of marketing practice. I’m hoping this class will make me an informed consumer of marketing and research and be able to conduct research. I would like to learn the research process and the basic types of research. I know there are many different types of surveys and relative strengths and weaknesses of each type. I believe it will be interesting to learn all of the types of secondary data and how to use them. Learning the strategies for increasing respondent involvement, avoiding respondent bias, and inputting data is extremely important. I’m excited to learn the general ethics of marketing research and all of the components. As a student, I know my market research findings will influence my future business decisions. It should be imperative that I obtain reliable and valid answers from the respondents of my research. Marketing research is an area I’ve always been interested in. I want to learn it. Live it, love it. I want to be able to generate sales for my future business, know the latest business trends, become familiar with problem solving, segmentation, product research etc. I want to take this class to make better business decisions, get knowledge on marketing research and learn what it can do for me in the future. I want to find out how different types of surveys can work for me. Hopefully I will gain the tools and information I need to collect, analyze, and report my data.